Loyola University Chicago
"Tomorrow Isn't Soon Enough" — A new commercial branding campaign spanning three campuses, 125+ students, faculty, and staff.
About This Project
RA Imaging was hired to produce, direct, edit, and deliver this new commercial branding campaign for Loyola University Chicago. We worked with over 125 students, faculty, and staff while filming across three campuses and coordinating scenes with dozens of departments.
The campaign needed to feel authentic — not scripted. So we built every spot around real students and faculty telling real stories, then shaped those moments into broadcast-ready deliverables that worked across TV, OTT, and digital.
The result is a system of content that scales: a hero :30 TV spot, supporting :15 and :07 cutdowns, and an ongoing content pipeline of student stories that extends the campaign into 2025 and beyond.
Deliverables
- :30 TV Spot (Broadcast + OTT)
- :15 Cutdown
- :07 Bumper
- Digital brand campaign content
- Ongoing 2025 content pipeline
Credits
- Director / EP: Remsy Atassi
- Producer: Emily Weinstein
- Production Co: RA Imaging
- Editor: Mason Bendetti