Case Study

Loyola University Chicago

RA Imaging produced a full branding campaign for Loyola University Chicago across their Lake Shore, Water Tower, and Health Sciences campuses. From the hero TV spot through school-specific recruitment videos and a year-round content library, we handled production from first brief to final delivery.

Brand Spot :30 (Broadcast + OTT)

3Campuses

125+Participants

7Campaigns Produced

What We Produced

Full-scale university production

Branding Campaign

Hero :30 TV spot + cutdowns

We produced a hero :30 TV spot for broadcast and OTT featuring over 125 real students, faculty, and staff across Loyola's three campuses. Every scene was built around real people and real moments, not scripts. We also delivered :15 and :07 cutdowns for digital and social placements.

School-Specific Recruitment

Law, Arrupe, Sustainability

Alongside the brand campaign, we produced targeted recruitment videos for individual schools and programs including the School of Law, Arrupe College, and the university's sustainability initiatives. Each video was tailored to the audience for that program while staying visually consistent with the broader brand.

Content Library

Year-round production footage

We built a comprehensive b-roll content library that gave Loyola's marketing team production-ready footage to pull from throughout the year. Coverage included campus life, commencement, and seasonal content across all three campuses.

Behind the Scenes