Brand Campaign + Content Series
KIPP Chicago
A brand campaign and content series for one of the country's largest charter networks.
ClientKIPP Chicago
IndustryCharter Network / K-12
ServicesDirecting, DP, Editing
About This Project
RA Imaging produced a brand campaign and content series for KIPP Chicago, built around the students, parents, alumni, and staff who make up the network. The work lets the KIPP community speak for itself about the commitment to educating the whole child.
The package moved from a hero brand film into a full series, including community and whole-child pieces, parent and alumni testimonials, and the “I Am The Next” films. Every piece was delivered in both widescreen and vertical so the network's team could run it across broadcast, web, and social.
Deliverables
- Hero brand film
- Community Commitment film
- Whole-Child series
- Parent testimonial
- Alumni testimonial
- “I Am The Next” series
- 16:9 and 9:16 social cutdowns
Credits
- Director / EP: Remsy Atassi
- Production Co: RA Imaging